In order to obtain the status of halal meat, all the processing steps must be followed and checked by a recognized certification body that subsequently certifies its compliance with the Halal standards. The sale is allowed exclusively in halal butcher shops, which can only sell certified meat. These are not only halal butcheries, but also large-scale retail brands.
What is it and how is it produced Halal meat
The production of this type of meat represents an expanding market share and today is not only a Muslim consumers’ prerogative.This meat must be slaughtered and processed according to halal rules, respecting the Islamic precepts and avoiding any contamination. These rules do not involve pork meat because it is considered haram (prohibited).
All processing, distribution and sale stages are strictly controlled, in order to avoid contamination. According to Muslims, Halal slaughtering procedure leads the animal to a total bleeding. This does not cause suffering because the pain center of the brain stops its functions immediately.
The European trend
In the recent years, lots of European countries have decided to support the cause, considering the high profits coming from Muslim markets, as well as the choice in the internal market of many non-Muslims to eat halal meat for ethical reasons.
Following some examples:
Germany follows Muslim trend
Germany is renowned all over the world for its sausages, but the amount of pork consumed annually has dropped due to the growth of the Muslim population. Pork is not Halal, hence, businesses are accommodating the growing Muslim population by serving Halal meat, in order to meet these consumer’s demand.
Lewis Pies: 35% of the turnover comes from Halal food
The company Lewis Pies, in Swansee – UK produces British staples, traditional pasties and sausage rolls. Some years ago they have turned over a third of its business to halal products.
The spending power of Muslim millennials is driving forward not only halal food but also pharmaceuticals, travel, finance, modest clothing and cosmetics. Halal food is not directed exclusively to Muslim consumers, but also to those who look for safe and controlled food: Halal is moving from niche to mainstream.
When Lewis Pies introduced halal food in its production, halal accounted for less than 5% of the company’s business. Within a few years it had removed all pork products from its lines. Now halal is the company’s main growth area, accounting for more than 35% of the business.
Halal: an economic recovery tool
The UK firm Haloodies will start exporting meat snacks to United Arab Emirates (UAE), as part of a big plan to become a global halal brand. This choice was also made after the Brexit which would expect to cause less sales. Haloodies CEO, confirmed his intention of being present in multiple markets; the UAE represents a large market and the opportunity is significant there, mostly for the expansion in the Halal world.
Strategic marketing alliances
The EU Commissioner for agriculture and rural development Phil Hogan will be in Saudi Arabia and Iran next autumn to unlock lucrative new deals for halal meat traders: the main purpose is to enhance cooperation between the EU, Saudi Arabia and Iran by developing bilateral trade in food products, including beef, poultry and lamb. With a rise of young, millennial Muslims with higher disposable incomes, the EC hopes Saudi Arabia, the richest country in the Middle East, can become an increasingly important market for European agri-food products.